Corona virus will be more lethal for startups than bushfires

Update May 1st 2020: A modest success. With the help of friends and politicians, I and others managed to persuade the Australian Treasury to modify the JobKeeper scheme to include startups like Close Comfort and many others. A lifesaver for us. Thank you to all those who listened and acted!

The Australian government’s business rescue packages, while welcome, have overlooked the future: thousands of small and successful startups. Startups in many other less fortunate countries may struggle to survive.

Our company, Close Comfort (www.closecomfort.com), a small family-owned business, cannot demonstrate a 30% year on year loss of business to be eligible for assistance because we have invested to grow our sales. Now we face a similar financial catastrophe like tourism and hospitality businesses as our sales and sources of investment capital dry up simultaneously.

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